How to Approach Personal Branding When You Are Uncomfortable Promoting Yourself
Waller & Company Personal Branding Consulting Washington, DC
Personal branding is sharing and marketing your individual package of knowledge, skills, and passions with the purpose of setting yourself aside from other job applicants, colleagues, competition, etc. However, there are many people that have insecurities about promoting themselves or their accomplishments to others. Although they want to be acknowledged for their efforts, they don’t feel comfortable publicly sharing their endeavors.
While speaking in a Women Opening Doors for Women (WODW) event: How to Build Your own Brand Like Beyoncé, I encountered a new professional who is facing much the same dilemma. She explained that she loves helping her colleagues, and wants to be known as someone that is great at assisting others. However, she doesn’t feel relaxed taking credit or seeking others to give her any credit on her work. It's nice to consider that people will simply notice the awesome and significant things you are doing, however with the constant amount of personal and digital distractions that folks receive on a daily basis this is not the case. Therefore, we have to step outside of our safe place and share your own brand without coming across as obnoxious, narcissist, and annoying. Here are 3 steps to help you feel more confident about promoting your own personal brand:
1. Know your purpose
Is your purpose to teach people, share new ideas, or inspire people? Your own personal purpose will influence how we should engage your own personal brand with others. This enables you to speak to your personal brand’s purpose instead of feel like you just speaking about yourself.
2. Know Thyself
Knowing what person you are will help you share your most authentic and honest self. Ask yourself these: What are your core values and ethics? How will you view the world? That do you want to become? Also concentrate on how you can leverage your personal SWOT (strengths, weaknesses, opportunities, and threats) to higher yourself, help others, and earn an impact.
3. Share your own story
I’m sure that the dude who shared her story with the event was not on your own in the room with this dilemma. Numerous others probably felt much the same way but did not have the courage to convey it in a public setting. The same came be said for many things that people experience, which is why we can appreciate it when someone steps out and shares their story. You can build a following in real life and internet based by allowing others the ability to hear and relate with your story.
In conclusion: this uncomfortable a sense promoting yourself is not unusual. In fact, I rarely encounter people who are enthused about sharing their personal story, i.e. past tribulations, accomplishments, and/or future goals. A lot of people would like for their try to speak for itself, however we cannot always depend on such things to happen without the communication efforts. Personal branding, when used correctly, is a vital tool for sharing new ideas, promoting business, campaigning, fundraising, networking, and/or, on a much larger scale, changing the planet.
Waller & Company offers entrepreneurs, executives, politicians, and politicians the tools they need create and promote an experienced and consistent personal brand. Very few companies offer a full-complement of non-public branding services required to guide you through all phases of one's professional life-cycle. We use clients in different stages of these personal brand: development, growth, and recovery. Because of this, services are broken into three categories: online presence strategy, public relations, and crisis management. Our personalized services end up being an invaluable resource and provide a unique competitive benefit to our clients.Fruits, vegetables and chickens happily coexist on our 75 acre certified organic family farm. You might have seen our farmstand at the farmer’s market, or maybe you’ve heard about our CSA. It’s growing daily, with over 200 members opening their weekly box to delicious produce fresh from our farm. Waller & Company Personal Branding Consulting Washington, DC
